Yesterday’s post also led me to another interesting story. Actually, it was only a paragraph or two within the same story, but I found it pretty interesting and kind of comical. So much so that is deserved its own post. This just goes to prove there is a niche to be found for everyone.

Dr. Will Miller is a noted pop culture psychologist and the self proclaimed “Ink Shrink”. Your are reading this correctly, an INK SHRINK. Now, the question has to be asked, what on earth does an Ink Shrink do, or what could he possible useful information could he lend to the world. Well, useful or not is up to the reader, but here is what he offers.

According to Dr. Will the typical home printer users fits one of three profiles — Squirrels, Squids, or Snakes (Any guesses as to where this is going yet? Keep reading.) Using his expertise and results from the Kodak survey the profiles can be described in the following ways.

Squirrels - Conscientiously concerned about conserving ink.

Squids - Not concerned about wasting ink; strong likelihood to print whatever, whenever.

Snakes - Printing personal documents away from home or having others print for them.

In an apparent plug for the benefits of the new Kodak ink cartridges, Dr. Will said “Printer innovations, like Kodak’s new premium ink, can reduce undue stress and ink conservation maneuvers for the squirrels and snakes among us.” He then went on to say, “It can also drive thicker family photo albums, less ink sneaking at the office and better printer privileges for the kids.” Sounds like someone was on Kodak’s payroll for this one. Combine survey results with some pop culture and hopefully that equals some sales.

For those interested you can take a survey and find your profile at www.inkisit.com. The questions are pretty funny. It is a Kodak sponsored site so be prepared.

I am a squirrel!