What does the U.S. population think about printer ink?

Kodak recently commissioned a nationwide survey and the results are in. Here is what they found out.

Nearly 50% of home printer users said they would print more or their printing habits would change if printer ink cost less. Nearly 60% said that printer ink is so expensive that they try not to waste it. And, 8 out of 10 (80%) of printer users say it is important to conserve printer ink.

Other results show that:

- 59% of printer users print in black and white as a way to conserve the more expensive color ink.

- 33% print in draft mode to conserve ink.

- 57% choose to just view things on their computer monitor rather than print at all.

- 30% avoid printing photos.

- 25% are sneaky and print in locations other than their home (friend’s home, work)

The cost of printer ink has also impacted children. 30% of the parents surveyed said they would let their children print more in color if ink was less expensive. 36% of parents admited to limiting their children’s use of the printer because of the cost of ink.

And now comes my favorite part of the survey. A new titled has been given to those that do all of their printing at their place of work — The Office Ink Sneak!

Results show that 6 out of 10 office workers that own their own printer (at home) print their personal documents at work. 28% said they use the office printers to conserve their home printing supplies or because the supplies at the office are free. You can read the whole story and see all the results here.

Having worked in an office I could definitely be called an Ink Sneak, as are many of my co-workers now. But, this gives me an idea. How about Pacific Ink offers a Ink Sneak discount? A little something to save you a little money so you don’t have to feel so bad when you have to print something on a weekend while you are away from the office.