Here is a brief article from the New York Times talking about Kodak’s announcement about half-priced ink cartridges. They said:

For those of us paying $30 and up each time the printer runs dry, this is a godsend. Of course, Kodak’s printers will not come at the dirt- cheap prices that we are now used to, but at around $200, the all-in- one printer-scanner-copiers are not completely out of reach, either.

But they also say how this might be too little, too late because the majority of photo printing is not done at home. They say (I don’t know where they got this number) that only 30% of photos are printed by home users. The rest are done at stores or through online services. If that is accurate, then it would be hard to get a lot of people to change their ways and to start printing their own pictures, especially since they would have to buy Kodak, a brand that may either seem archaic to a lot of people who purchase inkjet printers. People know Kodak as a camera and film company, but not as a printer company. It might be hard to convince people to ignore giants like HP, Canon and Epson that they have been purchasing for years. But, it seems like if you tell someone they can get the same quality for half the price, they would be willing to try a “new” brand.

Kodak’s Ink Jet Cartridges: Just a First Step [NY Times]