Different things cost different amounts depending on what country you are in. Prescription drugs cost way more in the U.S. than anywhere else in the world. Gas is really expensive in Western Europe. 1980’s Levis are very cheap in Russia. Now, Epson ink is really cheap in China.

Epson has begun selling their ink at 1/3rd the price they charge everywhere else. Epson explains that they are doing this in part to fight counterfeit cartridges, which is a big problem in China but not so much in other places. Epson appears to be selling the equal quality ink for a much lower price, which could in turn lead to higher printer prices. So far they haven’t expanded this pricing strategy too much, but if it’s successful then there really wouldn’t be any reason not to. They probably feel like there is just a ton of competition out there so they need to try something to stand out in China’s booming market. Either that or they are only going to do this in China until people are hooked on their products at which point they will bring back their old prices.

Epson ignites printer price war [infomatics]

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