Eh.

We don’t like the sound of that, but that’s how a lot of people find our site. Our site doesn’t really say cheap ink cartridges anymore, but people still end up here somehow. While it’s technically true that we have cheap ink, since our prices are low, we don’t have cheap ink - as in ink that isn’t high quality.

When we first started in this business, cheap ink was all that anyone ever searched for online. No one really knew anything about remanufactured cartridges or compatible cartridges, they just knew they wanted something that was cheaper than the OEM cartridges they found in Staples. So in the early days, tons of sites appeared hawking ink that was cheap in the truest sense - inexpensive and crappy.

Most of those sites disappeared and people looking to buy their ink online learned how to search better. Now they search for HP 56 ink or they enter their specific printer model. Frankly we are pretty good that most consumers have refined their searching methods and learned more about what products are available.

What search did you do to find Pacific Ink?