Brother announced today that they are releasing three new color inkjets to replacing existing models. The new all-in-ones are the MFC-240c, the MFC-440cn and the MFC-665cw. They are all flatbed all-in-ones and they will all retail for under $200. Brother said these machines have all been designed to have a small footprint, thus we have to assume they are pretty sleek.

The the print speeds that Brother lists are 25 pages per minute black and 20 ppm color for MFC-240c and the MFC-440cn, and then up to 27 ppm black and 22 ppm color for the MFC-665cw. They don’t list the specifics on the resolutions for each machine, only that it goes up to 6000 x 1200 dpi. It’s possible that is the resolution for all three machines, but we’re assuming it’s just for the most expensive one. Also, the MFC-240c and MFC-440cn are network-ready and the MFC-665cw has built-in wireless.

All three models use the standard Brother four-ink system, but they will use the new LC-51 “Innobella” technology from Brother. What the heck does Inobella mean? Who knows. The closest translation we could find was in Italian it means “beautiful hymn.” Regardless, it just means that Brother has finally jumped on board with everyone else who has already named their ink. HP has Vivera, Canon has ChromaLife and Epson has UltraChrome - it’s only fair Brother should also have a strange name for their stuff.

You can get more specifics, like how the MFC-665cw has a digital answering machine that stores up to 29 minutes, in the full press release below.

Brother International Corporation Continues to Set Price/Performance Standards for Color Inkjet All-in-Ones [Press Release]